Virgin Australia Enhances Customer Experience with Baggage Tracking on All Routes
In a remarkable move to transform the travel experience, Virgin Australia has announced the significant expansion of its innovative baggage tracking tool. This industry-leading technology now covers all domestic and international routes, including key destinations like Queenstown, Bali, Fiji, Samoa, Vanuatu, and Japan. With this development, Virgin Australia sets a new standard in Australian aviation, offering a service unparalleled by other domestic airlines.
The expanded baggage tracking tool offers guests real-time notifications about their luggage's status, including alerts when their bag is ready to fly, loaded onto the aircraft, and when it arrives at the baggage carousel. This first-to-market technology, which initially covered two-thirds of the airline's domestic network, has already been a game-changer. Since its launch, the tool has been used approximately 1.3 million times by Australian travellers, contributing to a 12 percent increase in the airline's app downloads.
Virgin Australia's Chief Customer & Digital Officer, Paul Jones, highlighted the evolving consumer expectations, noting that just as Australians track food and postal deliveries through apps, it's logical for them to expect similar capabilities when flying. "By enhancing our Australian-first baggage tracking technology to include all international services and additional notifications, we are providing guests with the peace of mind to know where their baggage is at every step of the journey," Jones stated.
The airline's commitment to customer satisfaction is evident in its $400 million investment in digital innovation, technology, and customer experience initiatives. This investment includes new websites, apps, digital systems, reduced call-wait times, and the Rapid Rebook tool, allowing guests to self-manage their bookings in case of disruptions.
The baggage tracking tool works seamlessly with the Virgin Australia app. Guests can easily activate it by downloading the app, enabling push notifications, and receiving updates throughout their journey. The app will also inform guests about the specific carousel where their baggage can be collected.
This latest enhancement is part of Virgin Australia's ongoing effort to position itself as Australia's most loved airline. The focus on ensuring the safe passage of customers' personal items is a testament to their mission to provide exceptional service and care.
For more details about Virgin Australia's baggage tracking tool and to download the app, guests can visit the airline's official website. With these advancements, Virgin Australia continues to lead in delivering a superior travel experience, combining convenience, peace of mind, and technological innovation.
